Using the right tone of voice for your brand

Using the right tone of voice for your brand

Time flies like an arrow, fruit flies like a banana – why words are so important in your apps and across your brand. Tone of voice across your brand communications is as important as your visual identity. Innocent does this…

Breaking Jeans

Breaking Jeans

I was sat in the audience at the POINT conference earlier this year, the theme was authenticity. There was one particular story I heard there that really resonated with me and made me want to take part in a project….

Reasons.to - Opening Titles 2013

Reasons.to – Opening Titles 2013

I was lucky to open the second day of Reasons To Be Creative this year in Brighton. One of the themes of the conference that I love is the opening titles which always have a great deal of effort put…