Using the right tone of voice for your brand

Time flies like an arrow, fruit flies like a banana – why words are so important in your apps and across your brand. Tone of voice across your brand communications is as important as your visual identity. Innocent does this…

Breaking Jeans

I was sat in the audience at the POINT conference earlier this year, the theme was authenticity. There was one particular story I heard there that really resonated with me and made me want to take part in a project….