Land Rover launch new UK website – before and after pics
Someone pointed out that Land Rover UK have launched a new site today so i took the opportunity to look at some before and after pics.
Screenshot of the new Land Rover Range Rover Sport page
Screenshot of the old Land Rover Range Rover Sport page
Screenshot of the new Land Rover Discovery 4 page
Screenshot of the old Land Rover Discovery 4 page
This is a clear site re-build, not a brand re-build. Clearly these are the same brand but the change here is the user focus. If you enter the new site to look at a Range Rover and then click the ‘home’ button, the home page is tailored to the Range Rover brand. If you enter the site to look at one of the Land Rovers, the home page is tailored around the Land Rover brand.
Design is also brought nicely up to date with long panoramic imagery and massive footers. A big improvement from a user and design perspective.